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Domain names - Investments That Pay Dividends (Part 2)

by: SmashMasterson
Total views: 3
Word Count: 448


We can logically see that people always type in the words of what they are looking for like cell phones in this case but you can bet they will type in cellphones.com repeatedly and it's a great way of reducing advertising costs for this domain name type.

* If you have a crappy page, they still come. * If you insult them with pop-ups and banners, they still come * If you have poor navigation, they still come. * If your prices are sky-high, they still come. * If your selection is limited, they still come. ... all because of your domain! I'm not suggesting you do any of those things, I'm just sayin;)

Type-in traffic which is when people type the URL into the search box is actually responsible for about half of internet traffic and is commonly known as direct navigation. If we just expand this a little bit though to see real results, about 30% of the total are just for Yahoo, MSN and Google. It really is incredible and I found out about all of these facts and other online user habits in a seminar last month and these user tips really will help you make lots of money.

More facts - 1) Address bar searches account for 31% of total searches. 2) The search bar accounts for 28% of the total of address lookups. Domainers actually earn quite a lot of their income due to the alarming fact that most people just don't know how to use the internet. So I suppose this would be why "yahoo.com" topped the list of searched terms.

So what's CellPhones.com worth anyway? About 125,000 hot responsive visitors a month! And what are they worth, pray tell? Well, if you park the page and get paid on click revenue, it might be worth $15,000 - $30,000 a month... just based on type-in traffic. If you were offsetting the cost of advertising for an affiliate promotion, a click for a term like "cell phones" might go for buck or so, so you'd come out ahead by over six figures per month.

If you added to the power of this domain name to a high street business that sells cell phones, then you would probably be able to increase sales up to 3 million dollars per month. What power domain names can have on a business like cellphones.com which is worth a seven figure number. We can now see how important it is for domain names to be part of a perfectly structured business plan. Investment-grade keyword domains are responsible for this e-commerce powerhouse that can pay great dividends, gives you a monthly income and right up until you decide on selling your web site.




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1: Domain names - Investments That Pay Dividends (Part 2)
    (By: SmashMasterson, On: Jul 16th 2008, Words: 448, Views: 3)


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