Conversational Hypnosis Maximizes Sales In Any Economy

by: JanieSamms
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You may know about many proven sales techniques used by successful salesman. But have you heard of conversational hypnosis? Do you know how this interesting sales technique can be used to increase sales?

What is conversational hypnosis? Conversational hypnosis, often referred to as covert hypnosis, is actually a communication style. Some people use conversational hypnosis without knowing that they are using it. People use the communication style for various reasons, but it's well known as a way that successful sales executives communicate with their clients. By purposely applying conversational hypnosis, the salesperson is able to project their message in a way that encourages the client to agree and cooperate.

Conversational hypnosis actually begins with the technique of starting a conversation that will cause the client to connect to you. This will be the starting point of building a relationship with the client. Once this is done, you can start adding in some meaningful words or body language that can help direct the client's actions.

A key element in using conversational hypnosis is to be able to influence people without the use of words. For an example, an air conditioner salesperson may want a customer to know how hot the outside temperature is. Rather than say the obvious, he can simply make a point of looking at the thermometer on the wall. Most likely, when the salesman looks at the thermometer, the customer will too. The salesman has told the customer how hot it is (and how much he needs an air conditioner) without saying a word.

Another successful method used in conversational hypnosis, that does require the use of words, is known as reverse psychology. With reverse psychology, the speaker asks the other person not to think about something or not to do something. As you know from your own experience, this, of course, makes the person think about what the other person said not to think about! The person has successfully used reverse psychology to get you to think about what he really wanted you to think about. This can be a very effective sales tool.

A salesperson may choose to simply plant a thought directly in the mind of the customer, by making an outright positive statement about his product: "Your floor would really shine with just one fast and easy application of this superior wax." The customer begins to consider what the salesman has said and begins to think favorably about the product. The customer has been influenced by the salesman's words and is now leaning toward purchasing the wax that could easily provide him with a shiny floor.

At one time or another, we have all been influenced by conversational hypnosis. Perhaps your teenager has used the technique to persuade you to buy him a new video game. Or maybe from time to time you've made purchases based on subliminal messages in TV ads or in ads you've seen on the internet. Often people are persuaded to purchase things from telemarketers on the phone.

One thing that can't be overlooked about conversational hypnosis is the role it plays in the increase of sales. Many sales executives have proven it is an effective method for convincing customers to see things from the salesman perspective, rather than their initial perspective. Once the technique is mastered so it is undetectable to the customer, conversational hypnosis will help you seal more sales for you and your company.

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