John Reese Report

by: FrankScott
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How will my entries be judged? Judging is conducted worldwide by industry professionals. Entries of similar subject matter are judged together within the same medium. Automotive advertising is judged against other automotive advertising, food advertising competes against food, etc., - just as it is in the marketplace where consumer selection is the ultimate judge.The Operating Manual is your confidential workbook that describes the procedures and standards your franchisees must follow. It has comprehensive guidelines on advising a franchisee on how to operate the franchised business. It covers all aspects of the business, including general business procedures.

What is Business Format Franchising? In business format franchising, the franchisor licenses the franchisee to use and/or sell the franchisor's product, goods, service and trademark and use its business technique. The franchisor also teaches the franchisee the entire business format including marketing, selling, inventory, accounting and personnel procedures. Furthermore, the franchisor provides support via training and communications for the duration of their business relationship.The idea is simple: to try and make money by selling 1,000,000 pixels for $0.25 each. In all honesty, my main motivation for doing this is to raise money for my kids' college funds, allow my wife to go back to school, and generally supplement our income.

Can I ask the franchisor to provide me with a list of other franchisees? Yes, it is essential to ask the franchisor for a complete list of all his franchisees. Don't be satisfied with a selected number of them. If the franchisor is reluctant to give you such information, then you need to ask yourself why.

What is the difference between a master franchisee and an area developer? In a master franchise relationship, the franchisor grants the right to an indigenous business entity or individual (master franchisee) who must understand and develop the business concept in the host country or region, establish a number of successful and profitable operating units and grant franchise rights directly to indigenous franchisees through sub-franchising.Simple location criteria for a retail store location for example, must include good population density, good visibility of the store from distance, easy accessibility, reasonable annual rent, good businesses clustering, sufficient foot traffic, potential growth & development, presence of land marks, major trades and famous brand names.

What disadvantages do I expect when I decide to embark my business on a franchise program? Like everything else, franchising has its pluses and minuses. Firstly you need to be prepared to allocate considerable capital to build the franchise infrastructure and pilot operations. Secondly, and at the beginning of your franchise program, you will be required to have the appropriate resources to recruit, train and support your franchisees.Once you have identified the business category you are interested in, you will need to thoroughly research all the franchise opportunities that are available in those categories. Read all the marketing materials you can, but bear in mind that the most attractive and glossy brochures do not always mean a good franchise.

Why do I have to pay marketing and/or advertising fees/levies? Building recognition is an essential and ongoing objective of any franchise system and is designed to benefit everyone involved in the franchise relationship. It is important to understand that marketing contribution by the franchisee must be fully used to the benefit of all franchisees and therefore is not considered to be true income to the franchisor.Franchising means spreading the risk through multiplying the number of locations through other investors. That means faster network expansion and a better opportunity to focus on changing market needs, which in its turn means reduced competitive effects.

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