Airplane Banner Towing - Effectively Reach Crowds on a Budget

by: SamuelS.Peters
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Most businesses realize the importance of advertising and make it a significant part of their budget. Some opt for word-of-mouth ads and this certainly builds a solid base of clients who are happy with a product or service. But it is also a slow way to get a new business off the ground.

Therefore, some turn to high cost radio and television ads, aimed at a local community. Polls determine the number of people watching and this determines the price of the ad. However, too often channel surfing during breaks in a program cause these numbers to be inflated. Printed matter puts a coupon or offer in hand, that is, if they actually read it. Internet advertising is growing in popularity but may reach a much larger market than a local business wants to pay for.

To quickly and effectively inform a local population of a product or service, one novel plan is to use aerial advertising. This is the way it works. A firm is hired to make a large banner displaying a product or service message. Scheduled around a popular event such as a sporting event, beach, parade, or concert, it grabs the attention of the crowd, causing them to look up, read the ad which then sticks in their memory. How much does it cost? A lot less than you might think.

Aerial advertisers claim that their method reaches more people in a more effective way for much less cost than other traditional advertising methods. For example, a few years ago a particular Miami beach was targeted for an aerial ad and then 2000 of the people were surveyed thirty minutes later. The result was that 88% of the people were aware an ad flew by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? While some spend as much as 20% of their budget on advertising, aerial advertising can reach as many people for only a comparable 8% of the same budget.

People are curious. They will look up, see the banner, and wonder, "What does it say?" or "Who's spending a lot of money trying to get us to know about their product?" For as much as seventeen seconds, they are able to read the banner several times. Some will have it memorized in that time. The uniqueness made an impression. They will remember the product.

Concerns of air pollution caused by the plane can be put aside as this is much less than the amount of waste produced by discarded print advertisements reaching the same number of people. Comparatively, aerial advertising is much less invasive.

Those interested in a cost effective means of making their product or service known in a specific local area would do well to consider aerial advertising.

About the Author

If you're ready to take action with the trusted leaders in aerial advertising, contact AirSign.com. Banner towing has been our focus since 1996. Allow AirSign the privilege of promoting your business!  

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